Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? Why do you vividly remember some events, while most get filed into your mental spam filter? The answer: Fascination. In this remarkable presentation, Sally Hogshead will reveal why fascination is your new weapon in the battle for the attention of your boss, your employees... even your customers.
You'll learn about the seven secret triggers of fascination: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust. Sally will lead you on a riveting journey through the decision-making process, drawing upon three years of research and an in-depth study of 1,000 Americans. She'll share the landmark findings from her new book, FASCINATE: Your 7 Triggers to Persuasion and Influence, which has been described by Seth Godin as "a transformative work... that will forever change the way you see the world." If you're interested in persuading anyone from employees to consumers, Sally will teach you how to break through the distraction of a recession, and incite action now.